This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A June advertising campaign for Rolex watches included placements in five magazines and yielded 400 ... (Read 91 times)

FButt

  • Hero Member
  • *****
  • Posts: 519
on: Jun 29, 2018
A June advertising campaign for Rolex watches included placements in five magazines and yielded 400 GRPs. The magazines, their ratings (in parentheses), and the number of ads that were placed in each magazine during June in brackets are as follows. Newsweek (25) 4; Southern Living (30) 4; Sports Illustrated (20) 4; Golf Digest (20) 4; GQ (?) 1. What is the rating for GQ?
 a. 10
  b. 20
  c. 30
  d. 40
  e. 50

Question 2

Which type of data is relatively easy to obtain but is the least predictive of consumer choice behavior?
 a. demographic
  b. behavioral
  c. psychographic
  d. geodemographic
  e. holographic


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Briannahope

  • Sr. Member
  • ****
  • Posts: 364
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


FButt

  • Member
  • Posts: 519
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

amynguyen1221

  • Member
  • Posts: 355
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

In 2006, a generic antinausea drug named ondansetron was approved. It is used to stop nausea and vomiting associated with surgery, chemotherapy, and radiation therapy.

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

Did you know?

It is difficult to obtain enough calcium without consuming milk or other dairy foods.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

This is a still image from an animation of ocean surface currents from June 2005 to December 2007 This is a still image from an animation of ocean surface currents from June 2005 to December 2007
The 2012 U.S. presidential campaign rang with “get tough” cries to end Iran’s nuclear capacity and c The 2012 U.S. presidential campaign rang with “get tough” cries to end Iran’s nuclear capacity and c
W. A. Rogers’s engraving, “Out of the Game,” showed one injured boy tending to another. It appeared W. A. Rogers’s engraving, “Out of the Game,” showed one injured boy tending to another. It appeared
Nam June Paik, Video Flag. Nam June Paik, Video Flag.
Alcohol and Advertising Advertising for alcoholic beverages is pervasive and persuasive Alcohol and Advertising Advertising for alcoholic beverages is pervasive and persuasive
June 21 2023 June 21 2023
Video: Phases of the Female Reproductive Cycle - Hormonal regulation

For a complete list of videos, visit our video library