Author Question: After the advertising budget is determined, the next step in creating an advertising campaign is A) ... (Read 71 times)

lindiwe · **on:** Jun 29, 2018

After the advertising budget is determined, the next step in creating an advertising campaign is
A) creating the advertising message.
B) creating the advertising platform.
C) evaluating the advertising objectives.
D) executing the campaign.
E) developing the media plan.

Question 2

Both Nike and Adidas standardize many of their shoe models and colors worldwide, which is an example of _______.
A) globalization.
B) customization.
C) nationalization.
D) culturalization.
E) internationalizatio n.