Soft drink companies advertise that their products beat the competition in national taste tests, and they refer to the rival brands by name. This type of advertising is best described as
A) pioneer.
B) competitive.
C) comparative.
D) defensive.
E) selective.
Question 2
IKEA, a Swedish retailer of contemporary furniture, operates several stores in various Scandinavian countries, as well as in the United States and Canada. Which of the following describes IKEA's level of commitment to international marketing?
A) Licensing
B) Direct ownership
C) Exporting
D) A trading company
E) A joint venture
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