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Author Question: _____________ is a paid, nonpersonal communication about an organization and its products ... (Read 59 times)

maychende

  • Hero Member
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  • Posts: 556
on: Jun 29, 2018
_____________ is a paid, nonpersonal communication about an organization and its products transmitted to a target audience through mass media.
 
 A) Personal selling
  B) Sales promotion
  C) Merchandising
  D) Advertising
  E) Public relations

Question 2

In essence, the goal of corporate advertising is to
 a. see the company become a global brand.
  b. create a favorable overall image for a company.
  c. promote a company's full range of products.
  d. counteract claims of a company's competitors.


guyanai

  • Sr. Member
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  • Posts: 349
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

B


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