_____________ is a paid, nonpersonal communication about an ...

[maychende]

_____________ is a paid, nonpersonal communication about an organization and its products transmitted to a target audience through mass media.
 
 A) Personal selling
  B) Sales promotion
  C) Merchandising
  D) Advertising
  E) Public relations

Question 2

In essence, the goal of corporate advertising is to
 a. see the company become a global brand.
  b. create a favorable overall image for a company.
  c. promote a company's full range of products.
  d. counteract claims of a company's competitors.

[guyanai]

Answer to Question 1

D

Answer to Question 2

B