« previous next »

Author Question: Advertising is paid nonpersonal communication transmitted through mass media. Indicate whether the ... (Read 90 times)

B

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
Advertising is paid nonpersonal communication transmitted through mass media.
 
 Indicate whether the statement is true or false

Question 2

Explain how consumer-generated content on digital media can be useful to marketers.


bigsis44

  • Sr. Member
  • ****
  • Posts: 317
Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

Positive customer feedback is free publicity that often helps the company more than corporate messages do. Since consumer-generated content appears more authentic than corporate messages, it can go far in increasing a company's credibility.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

For about 100 years, scientists thought that peptic ulcers were caused by stress, spicy food, and alcohol. Later, researchers added stomach acid to the list of causes and began treating ulcers with antacids. Now it is known that peptic ulcers are predominantly caused by Helicobacter pylori, a spiral-shaped bacterium that normally exist in the stomach.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

Green tea is able to stop the scent of garlic or onion from causing bad breath.

Examples of cell-to-cell communication based on the distance between cells Examples of cell-to-cell communication based on the distance between cells
This young child is pulling at the ear and acting fussy, two important signs of otitis media. This young child is pulling at the ear and acting fussy, two important signs of otitis media.
Therapeutic Communication Skills Therapeutic Communication Skills
Advection of an air mass with a different ELR (environmental lapse rate). Advection of an air mass with a different ELR (environmental lapse rate).
My brain in social media and studies My brain in social media and studies
Topic Media Topic Media
Video: Metabolic Rate, Heat and Thermoregulation - response to heat and cold stresses

For a complete list of videos, visit our video library