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Author Question: International advertising is defined as a nonpersonal communication by an identified sponsor across ... (Read 95 times)

swpotter12

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on: Jun 29, 2018
International advertising is defined as a nonpersonal communication by an identified sponsor across international borders, using broadcast, print, and/or interactive media.
 
 Indicate whether the statement is true or false

Question 2

In the _____, the consumer bases evaluations on several of the most important attributes rather than on all of them.
 A) intractable model
  B) spiral model
  C) disjunctive model
  D) value-based model
  E) exploratory model


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Anton

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
International advertising is defined as a nonpersonal communication by an identified sponsor across international borders, using broadcast, print, and/or interactive media. This is the standard definition of international advertising.

Answer to Question 2

C


swpotter12

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

ashely1112

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Reply 3 on: Yesterday
Wow, this really help

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