International advertising is defined as a nonpersonal ...

[swpotter12]

International advertising is defined as a nonpersonal communication by an identified sponsor across international borders, using broadcast, print, and/or interactive media.
 
 Indicate whether the statement is true or false

Question 2

In the _____, the consumer bases evaluations on several of the most important attributes rather than on all of them.
 A) intractable model
  B) spiral model
  C) disjunctive model
  D) value-based model
  E) exploratory model

[Anton]

Answer to Question 1

T
International advertising is defined as a nonpersonal communication by an identified sponsor across international borders, using broadcast, print, and/or interactive media. This is the standard definition of international advertising.

Answer to Question 2

C

[swpotter12]

Gracias!

[ecabral0]

Excellent