The cost of ____ is usually substantially lower than the cost of ...

[Jramos095]

The cost of ____ is usually substantially lower than the cost of ____.
 A) stimulating primary demand; stimulating selective demand
  B) identifying prospects; encouraging product trial
  C) retaining existing customers; acquiring new customers
  D) comparative advertising; pioneer promotion
  E) personal selling; public relations

Question 2

When certain consumer products are in high demand, producers might buy extra materials and equipment and when demand subsides, producers will cut back on their material purchases. This describes ____ demand.
 A) joint
  B) inelastic
  C) consumer
  D) fluctuating
  E) elastic

[AngeliqueG]

Answer to Question 1

C

Answer to Question 2

D