The cost of ____ is usually substantially lower than the cost of ____.
A) stimulating primary demand; stimulating selective demand
B) identifying prospects; encouraging product trial
C) retaining existing customers; acquiring new customers
D) comparative advertising; pioneer promotion
E) personal selling; public relations
Question 2
When certain consumer products are in high demand, producers might buy extra materials and equipment and when demand subsides, producers will cut back on their material purchases. This describes ____ demand.
A) joint
B) inelastic
C) consumer
D) fluctuating
E) elastic
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