Direct marketing is an interactive system that uses one or more forms of advertising media to effect a measurable response and/or transaction at any location.
Indicate whether the statement is true or false
Question 2
Which of the following statements about business buying is false?
A) Business marketers prefer not to sell to customers who place small orders.
B) Business marketers must often sell their products in large quantities to make profits.
C) Most business purchases are made by committee.
D) Business purchases are usually made on the basis of contracts.
E) Orders in business markets tend to be smaller than those placed in consumer markets.
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