Author Question: When Shannon started high school, she dated a boy on the football team. The relationship ended ... (Read 86 times)

dbose · **on:** Jun 29, 2018

When Shannon started high school, she dated a boy on the football team. The relationship ended badly, and Shannon swore off jocks forever. She avoids sports games and tells everyone she knows how lame school sports are. Recently, she started dating a new boyfriend who has embraced the Goth persona. Shannon thinks he is very cool and wants to be just like him. Shannon views jocks as a(n) ___________________ __, while she views those who embrace the Gothic lifestyle as a(n) ___________________ __.
A) dissociative reference group; membership reference group
B) undesirable reference group; desirable reference group
C) dissociative reference group; aspirational reference group
D) negative reference group; positive reference group
E) negative reference group; desirable reference group

Question 2

The use of multiple distribution channels that complement organizations' brick-and-mortar stores with websites, catalogs, and apps where consumers can research products, read other buyers' reviews, and make actual purchases is known as
A) multichannel retailing.
B) dual retailing.
C) multimedia retailing.
D) dual distribution.
E) multi-wholesaling.