A major sweet spot for the brand occurs in event sponsorship when there is significant overlap between the
a. event's participants and the marketer's target audience.
b. primary sponsor and the secondary sponsor.
c. brand preferences of attendees and the brand preferences of viewers.
d. international sponsorship and the local sponsorship.
Question 2
All of the following are differences between warehouse clubs and discount stores, except
A) warehouse clubs spend less on advertising than discount stores
B) warehouse clubs carry a deeper selection of fewer product categories than discount stores
C) products in warehouse clubs are usually stacked on pallets, but not in discount stores
D) warehouse clubs require a membership and discount stores do not
E) warehouse clubs offer fewer products than discount stores
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An Event-Related Potential