Author Question: A regional office supply store wants to understand and serve its customers better and compete with ... (Read 100 times)

sabina

  • Hero Member
  • *****
  • Posts: 563
A regional office supply store wants to understand and serve its customers better and compete with nationwide giants. It is looking for the most effective way to encourage repeat visits and build long-term loyalty in its customers, both individuals as well as businesses. What form of promotion would work best?
 a. a mail sampling
  b. a free premium
  c. a newspaper coupon
  d. a frequency program

Question 2

A limited-line wholesaler would be expected to carry a ____ product mix.
 A) wide and deep
  B) wide and shallow
  C) narrow and shallow
  D) wide
  E) narrow and deep



yuyiding

  • Sr. Member
  • ****
  • Posts: 357
Answer to Question 1

D

Answer to Question 2

E



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

Did you know?

In most cases, kidneys can recover from almost complete loss of function, such as in acute kidney (renal) failure.

Did you know?

The U.S. Preventive Services Task Force recommends that all women age 65 years of age or older should be screened with bone densitometry.

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

Did you know?

The B-complex vitamins and vitamin C are not stored in the body and must be replaced each day.

For a complete list of videos, visit our video library