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Author Question: A regional office supply store wants to understand and serve its customers better and compete with ... (Read 172 times)

sabina

  • Hero Member
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  • Posts: 563
on: Jun 29, 2018
A regional office supply store wants to understand and serve its customers better and compete with nationwide giants. It is looking for the most effective way to encourage repeat visits and build long-term loyalty in its customers, both individuals as well as businesses. What form of promotion would work best?
 a. a mail sampling
  b. a free premium
  c. a newspaper coupon
  d. a frequency program

Question 2

A limited-line wholesaler would be expected to carry a ____ product mix.
 A) wide and deep
  B) wide and shallow
  C) narrow and shallow
  D) wide
  E) narrow and deep


yuyiding

  • Sr. Member
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  • Posts: 357
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

E


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