Author Question: A regional office supply store wants to understand and serve its customers better and compete with ... (Read 185 times)

sabina

  • Hero Member
  • *****
  • Posts: 563
A regional office supply store wants to understand and serve its customers better and compete with nationwide giants. It is looking for the most effective way to encourage repeat visits and build long-term loyalty in its customers, both individuals as well as businesses. What form of promotion would work best?
 a. a mail sampling
  b. a free premium
  c. a newspaper coupon
  d. a frequency program

Question 2

A limited-line wholesaler would be expected to carry a ____ product mix.
 A) wide and deep
  B) wide and shallow
  C) narrow and shallow
  D) wide
  E) narrow and deep



yuyiding

  • Sr. Member
  • ****
  • Posts: 357
Answer to Question 1

D

Answer to Question 2

E



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Did you know?

Human kidneys will clean about 1 million gallons of blood in an average lifetime.

Did you know?

The U.S. Preventive Services Task Force recommends that all women age 65 years of age or older should be screened with bone densitometry.

Did you know?

The FDA recognizes 118 routes of administration.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

For a complete list of videos, visit our video library