Trial offers have the same goal as samples, except that trial offers
a. usually promote low-priced convenience goods.
b. are handed out in malls, retail stores, and other public places.
c. involve more expensive items.
d. arrive through mail or newspaper delivery.
Question 2
A wholesaler that carries a wide product mix but offers only limited depth within product lines is called a
A) specialty-line wholesaler.
B) limited-service wholesaler.
C) rack jobber.
D) general merchandise wholesaler.
E) general-line wholesaler.
Operant conditioning, also known as trial-and-error learning.
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