Author Question: Materials used in the retail setting to attract shoppers' attention to a product, convey primary ... (Read 96 times)

kodithompson · **on:** Jun 29, 2018

Materials used in the retail setting to attract shoppers' attention to a product, convey primary product benefits, or highlight pricing information, are referred to as point-of-purchase advertising.

Indicate whether the statement is true or false

Question 2

Marketers often provide consumers with free samples, sometimes coupled with coupons, to help them gain experience with their products and facilitate consumer
A) patronage motives.
B) attitudes.
C) perception.
D) distortion.
E) learning.