Materials used in the retail setting to attract shoppers' ...

[kodithompson]

Materials used in the retail setting to attract shoppers' attention to a product, convey primary product benefits, or highlight pricing information, are referred to as point-of-purchase advertising.
 
 Indicate whether the statement is true or false

Question 2

Marketers often provide consumers with free samples, sometimes coupled with coupons, to help them gain experience with their products and facilitate consumer
 A) patronage motives.
  B) attitudes.
  C) perception.
  D) distortion.
  E) learning.

[Anna]

Answer to Question 1

T

Answer to Question 2

E

[kodithompson]

Excellent

[helenmarkerine]

Gracias!