Materials that are used in the retail settings to attract ...

[jenna1]

Materials that are used in the retail settings to attract shoppers' attention to a product convey primary product
  benefits or highlight pricing information. They are referred to as Point-of-Purchase advertising.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Spending advertising dollars to get switchers to buy your brand may seem like a good idea, but it often results in
  only one-time or random purchases.
 a. True
  b. False
 Indicate whether the statement is true or false

[1_Step_At_ATime]

Answer to Question 1

True

Answer to Question 2

True