Describe how businesses in collectivist cultures typically differ ...

[strangeaffliction]

Describe how businesses in collectivist cultures typically differ from businesses in individualistic cultures. Give some examples of both collectivist and individualistic countries.

Question 2

Give two reasons why international marketing is the future of marketing.

[peter]

Answer to Question 1

Businesses in collectivist countries may include employees in some decision making. Consensus is gained from workers at the bottom of an organization before actions are taken. Examples of collectivist countries include China, Japan, and many West African and South American countries. By contrast, workers in individualistic countries (such as the United States, the Netherlands, and Great Britain) believe they can take care of themselves and are less likely to want to work for an authoritarian supervisor.

Answer to Question 2

International marketing is the future of marketing because of the increased interest in global marketing from U.S.-based firms as well as because of the growth of international competition.