Author Question: Describe how businesses in collectivist cultures typically differ from businesses in individualistic ... (Read 237 times)

strangeaffliction

  • Hero Member
  • *****
  • Posts: 660
Describe how businesses in collectivist cultures typically differ from businesses in individualistic cultures. Give some examples of both collectivist and individualistic countries.

Question 2

Give two reasons why international marketing is the future of marketing.



peter

  • Sr. Member
  • ****
  • Posts: 330
Answer to Question 1

Businesses in collectivist countries may include employees in some decision making. Consensus is gained from workers at the bottom of an organization before actions are taken. Examples of collectivist countries include China, Japan, and many West African and South American countries. By contrast, workers in individualistic countries (such as the United States, the Netherlands, and Great Britain) believe they can take care of themselves and are less likely to want to work for an authoritarian supervisor.

Answer to Question 2

International marketing is the future of marketing because of the increased interest in global marketing from U.S.-based firms as well as because of the growth of international competition.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Nearly all drugs pass into human breast milk. How often a drug is taken influences the amount of drug that will pass into the milk. Medications taken 30 to 60 minutes before breastfeeding are likely to be at peak blood levels when the baby is nursing.

Did you know?

Eating carrots will improve your eyesight. Carrots are high in vitamin A (retinol), which is essential for good vision. It can also be found in milk, cheese, egg yolks, and liver.

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

Did you know?

Ether was used widely for surgeries but became less popular because of its flammability and its tendency to cause vomiting. In England, it was quickly replaced by chloroform, but this agent caused many deaths and lost popularity.

Did you know?

As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

For a complete list of videos, visit our video library