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Author Question: Describe the compensation systems often used in international sales.[br][br][b][color=gray]Question ... (Read 43 times)

KimWrice

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on: Jun 29, 2018
Describe the compensation systems often used in international sales.

Question 2

Why must international marketers be careful when using humor or directness in their ads?


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Gabe

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Reply #1 on: Jun 29, 2018
Answer to Question 1

International sales management uses a variety of different compensation systems to pay salespeople. Some salespeople are paid a sales commission, which is based on a percentage of sales the employee makes. Salespeople can also work for a straight salary, which provides an incentive to stay with a company. Many industrial sales positions combine a base salary with sales commissions.

Answer to Question 2

International marketers must be careful when using humor in their ads because what one culture finds humorous, other cultures may not. Humor also needs to fit the product's image; a sophisticated product may suffer from a broadly humorous ad. In some cultures, marketers must also beware of directly emphasizing why someone should purchase a product; this can be seen as arrogant.


KimWrice

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Reply 2 on: Jun 29, 2018
:D TYSM

aruss1303

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Reply 3 on: Yesterday
Excellent

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