Answer to Question 1
International sales management uses a variety of different compensation systems to pay salespeople. Some salespeople are paid a sales commission, which is based on a percentage of sales the employee makes. Salespeople can also work for a straight salary, which provides an incentive to stay with a company. Many industrial sales positions combine a base salary with sales commissions.
Answer to Question 2
International marketers must be careful when using humor in their ads because what one culture finds humorous, other cultures may not. Humor also needs to fit the product's image; a sophisticated product may suffer from a broadly humorous ad. In some cultures, marketers must also beware of directly emphasizing why someone should purchase a product; this can be seen as arrogant.
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