« previous next »

Author Question: What are the seven steps in a typical promotional campaign?[br][br][b][color=#165FFA]Question ... (Read 75 times)

jlmhmf

  • Hero Member
  • *****
  • Posts: 552
on: Jun 29, 2018
What are the seven steps in a typical promotional campaign?

Question 2

What is the difference between encoding and decoding a message?


jointhecircus

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 29, 2018
Answer to Question 1

The seven steps in a typical promotional campaign are (1 ) identify target audiences, (2 ) set communication goals, (3 ) develop a promotion budget, (4 ) develop a media strategy, (5 ) select a promotional mix, (6 ) implement the plan, and (7 ) evaluate campaign effectiveness.

Answer to Question 2

Encoding is the process of using language and symbols to design a message. Decoding is the process of interpreting the message.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

There are approximately 3 million unintended pregnancies in the United States each year.

Did you know?

In the United States, there is a birth every 8 seconds, according to the U.S. Census Bureau's Population Clock.

Did you know?

Though newer “smart” infusion pumps are increasingly becoming more sophisticated, they cannot prevent all programming and administration errors. Health care professionals that use smart infusion pumps must still practice the rights of medication administration and have other professionals double-check all high-risk infusions.

Did you know?

Individuals are never “cured” of addictions. Instead, they learn how to manage their disease to lead healthy, balanced lives.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Typical Organization of the CPT Manual Typical Organization of the CPT Manual
A step stool can be used to assess the ability to use steps. A step stool can be used to assess the ability to use steps.
A typical distributor-type diesel injection pump showing the pump, lines, and fuel filter. A typical distributor-type diesel injection pump showing the pump, lines, and fuel filter.
A typical hacksaw that is used to cut metal. If cutting sheet metal or thin objects, then use a ... A typical hacksaw that is used to cut metal. If cutting sheet metal or thin objects, then use a ...
Additive Color Mixing and Paint Mixing Additive Color Mixing and Paint Mixing
economic question economic question
Video: Glucose anabolism reactions: Glycogenolysis and Gluconeogenesis

For a complete list of videos, visit our video library