What are the seven steps in a typical promotional ...

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What are the seven steps in a typical promotional campaign?

Question 2

What is the difference between encoding and decoding a message?

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Answer to Question 1

The seven steps in a typical promotional campaign are (1 ) identify target audiences, (2 ) set communication goals, (3 ) develop a promotion budget, (4 ) develop a media strategy, (5 ) select a promotional mix, (6 ) implement the plan, and (7 ) evaluate campaign effectiveness.

Answer to Question 2

Encoding is the process of using language and symbols to design a message. Decoding is the process of interpreting the message.