« previous next »

Author Question: What are the seven steps in a typical promotional campaign?[br][br][b][color=#165FFA]Question ... (Read 139 times)

jlmhmf

  • Hero Member
  • *****
  • Posts: 552
on: Jun 29, 2018
What are the seven steps in a typical promotional campaign?

Question 2

What is the difference between encoding and decoding a message?


jointhecircus

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 29, 2018
Answer to Question 1

The seven steps in a typical promotional campaign are (1 ) identify target audiences, (2 ) set communication goals, (3 ) develop a promotion budget, (4 ) develop a media strategy, (5 ) select a promotional mix, (6 ) implement the plan, and (7 ) evaluate campaign effectiveness.

Answer to Question 2

Encoding is the process of using language and symbols to design a message. Decoding is the process of interpreting the message.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

The people with the highest levels of LDL are Mexican American males and non-Hispanic black females.

Did you know?

The cure for trichomoniasis is easy as long as the patient does not drink alcoholic beverages for 24 hours. Just a single dose of medication is needed to rid the body of the disease. However, without proper precautions, an individual may contract the disease repeatedly. In fact, most people develop trichomoniasis again within three months of their last treatment.

Did you know?

Urine turns bright yellow if larger than normal amounts of certain substances are consumed; one of these substances is asparagus.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Terry Winters, Color and Information. Terry Winters, Color and Information.
question asked question asked
Typical quick-connect steps. Typical quick-connect steps.
How to sketch a quadratic equation using transformations after completing the square (Question 2) How to sketch a quadratic equation using transformations after completing the square (Question 2)
Mastering Biology Question Mastering Biology Question
A three-gene additive model for wheat kernel color A three-gene additive model for wheat kernel color
Video: Heart Chambers

For a complete list of videos, visit our video library