« previous next »

Author Question: What are the seven steps in a typical promotional campaign?[br][br][b][color=#165FFA]Question ... (Read 135 times)

jlmhmf

  • Hero Member
  • *****
  • Posts: 552
on: Jun 29, 2018
What are the seven steps in a typical promotional campaign?

Question 2

What is the difference between encoding and decoding a message?


jointhecircus

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 29, 2018
Answer to Question 1

The seven steps in a typical promotional campaign are (1 ) identify target audiences, (2 ) set communication goals, (3 ) develop a promotion budget, (4 ) develop a media strategy, (5 ) select a promotional mix, (6 ) implement the plan, and (7 ) evaluate campaign effectiveness.

Answer to Question 2

Encoding is the process of using language and symbols to design a message. Decoding is the process of interpreting the message.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Bisphosphonates were first developed in the nineteenth century. They were first investigated for use in disorders of bone metabolism in the 1960s. They are now used clinically for the treatment of osteoporosis, Paget's disease, bone metastasis, multiple myeloma, and other conditions that feature bone fragility.

Did you know?

Your skin wrinkles if you stay in the bathtub a long time because the outermost layer of skin (which consists of dead keratin) swells when it absorbs water. It is tightly attached to the skin below it, so it compensates for the increased area by wrinkling. This happens to the hands and feet because they have the thickest layer of dead keratin cells.

Did you know?

More than 30% of American adults, and about 12% of children utilize health care approaches that were developed outside of conventional medicine.

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

The word drug comes from the Dutch word droog (meaning "dry"). For centuries, most drugs came from dried plants, hence the name.

Steps in acute inflammation. Steps in acute inflammation.
A typical eye wash station. A thorough flushing of the eyes with water is the first and often the ... A typical eye wash station. A thorough flushing of the eyes with water is the first and often the ...
Cross section of a typical port fuel-injection nozzle assembly. These injectors are serviced as an ... Cross section of a typical port fuel-injection nozzle assembly. These injectors are serviced as an ...
Typical sequence of tooth eruption for both deciduous and permanent teeth Typical sequence of tooth eruption for both deciduous and permanent teeth
Slope Question Slope Question
economic question economic question
Video: Bond in biological molecules (Ionic, Covalent and Hydrogen bonds)/ How atoms bond?

For a complete list of videos, visit our video library