When a researcher reads aloud possible brand names for a new soft ...

[DyllonKazuo]

When a researcher reads aloud possible brand names for a new soft drink and asks members of the focus group to write down the first thing that comes to their mind after each name, this is an example of a(n):
 a. sentence completion method.
 b. collage.
 c. free-association technique.
 d. observation technique.

Question 2

The increase in families with working women not only means that many families have higher incomes, but also that they have less time for shopping and are more prone to look for convenience and services from retailers.
 
 Indicate whether the statement is true or false

[IAPPLET]

Answer to Question 1

c

Answer to Question 2

true

[DyllonKazuo]

Thanks for the timely response, appreciate it

[zacnyjessica]

Wow, this really help