Author Question: Red Bull is a brand of energy drink whose target market is mainly young people looking for a drink ... (Read 52 times)

WWatsford · **on:** Jun 28, 2018

Red Bull is a brand of energy drink whose target market is mainly young people looking for a drink that can improve performance and concentration. Advertisements for Red Bull can be seen in bike shops and bars and as sponsors in events like the running of the bulls and soccer games. The marketing philosophy that coordinates all these different approaches is called:
a. IMC (Integrated Marketing Communications).
b. synergy.
c. managerial parochialism.
d. touch point marketing.

Question 2

One of the basic tenets of a relationship marketing program is that:
a. a company change its organizational philosophy, structure, and processes.
b. customers be viewed as temporary liabilities until they become assets.
c. the firm abandon its longest-standing customers in favor of new ones.
d. programs be implemented despite their high setup and implementation costs.