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Author Question: In the proactive context of external public relations, marketers are concerned about all of the ... (Read 84 times)

sdfghj

  • Hero Member
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  • Posts: 552
on: Jun 29, 2018
In the proactive context of external public relations, marketers are concerned about all of the following except:
 a. establishing global identities to increase sales.
 b. differentiating products and services.
 c. attracting employees.
 d. anticipating and countering criticism.

Question 2

In ________ choice, people make choices based on overall evaluations of brands.
 a. attribute-based
 b. mixed
 c. attitude-based
 d. systematic-based
 e. stimulus based


14vl19

  • Sr. Member
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  • Posts: 310
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

c


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