Author Question: In the proactive context of external public relations, marketers are concerned about all of the ... (Read 31 times)

sdfghj

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In the proactive context of external public relations, marketers are concerned about all of the following except:
 a. establishing global identities to increase sales.
 b. differentiating products and services.
 c. attracting employees.
 d. anticipating and countering criticism.

Question 2

In ________ choice, people make choices based on overall evaluations of brands.
 a. attribute-based
 b. mixed
 c. attitude-based
 d. systematic-based
 e. stimulus based



14vl19

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Answer to Question 1

d

Answer to Question 2

c



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