Because of the huge amounts of digital innovations taking place right now, the marketer must be ___________________ ___ in order to know about and manage information retrieval and information delivery in order to incorporate these into promotional programs.
a. a computer programmer
b. an information technologist
c. a hardware specialist
d. able to read all technical journals
e. a behavioral expert
Question 2
A purchasing and supply chain performance measurement and management system should directly support corporate goals and objectives.
Indicate whether the statement is true or false
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