Because of the huge amounts of digital innovations taking place right now, the marketer must be ___________________ ___ in order to know about and manage information retrieval and information delivery in order to incorporate these into promotional programs.
a. a computer programmer
b. an information technologist
c. a hardware specialist
d. able to read all technical journals
e. a behavioral expert
Question 2
A purchasing and supply chain performance measurement and management system should directly support corporate goals and objectives.
Indicate whether the statement is true or false
These examples of stimuli were used in the experiment by Vinckier et al. (2007). Mouton is the Frenc
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