Comparison of two media alternatives can usually be measured by which numeric means a. CPT b. GRP's ...

Author Question: Comparison of two media alternatives can usually be measured by which numeric means a. CPT b. GRP's ... (Read 21 times)

berenicecastro

Hero Member
Posts: 581

on: Jun 29, 2018

Comparison of two media alternatives can usually be measured by which numeric means
a. CPT
b. GRP's
c. TRP's
d. Click throughs
e. A, B, and C

Question 2

Coupon keys on mass media vehicles require careful attention to keep the vehicles' performance, or pulling power, differentiated.
a. True
b. False

perkiness

Sr. Member
Posts: 348

Reply #1 on: Jun 29, 2018

Answer to Question 1

E

Answer to Question 2

A

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berenicecastro

Hero Member
Posts: 581

Reply #2 on: Jun 29, 2018

Thank you

perkiness

Sr. Member
Posts: 348

Reply #3 on: Jun 29, 2018

Happy to help you

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