Author Question: Comparison of two media alternatives can usually be measured by which numeric means a. CPT b. GRP's ... (Read 65 times)

berenicecastro

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Comparison of two media alternatives can usually be measured by which numeric means
 a. CPT
  b. GRP's
  c. TRP's
  d. Click throughs
  e. A, B, and C

Question 2

Coupon keys on mass media vehicles require careful attention to keep the vehicles' performance, or pulling power, differentiated.
 a. True
  b. False



perkiness

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Answer to Question 1

E

Answer to Question 2

A



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