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Author Question: Comparison of two media alternatives can usually be measured by which numeric means a. CPT b. GRP's ... (Read 35 times)

berenicecastro

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on: Jun 29, 2018
Comparison of two media alternatives can usually be measured by which numeric means
 a. CPT
  b. GRP's
  c. TRP's
  d. Click throughs
  e. A, B, and C

Question 2

Coupon keys on mass media vehicles require careful attention to keep the vehicles' performance, or pulling power, differentiated.
 a. True
  b. False


perkiness

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Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

A


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berenicecastro

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Reply #2 on: Jun 29, 2018
Thank you :)


perkiness

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Reply #3 on: Jun 29, 2018
Happy to help you


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