The classic role of public relations is to: a. foster goodwill ...

[Shelles]

The classic role of public relations is to:
 a. foster goodwill between a firm and its constituent groups.
  b. use the social media to damage the image of a rival company.
  c. use unpaid media to convey a message traditionally carried by paid media.
  d. increase the productivity of employees in a firm.

Question 2

The creative brief sets up the goal for any advertising effort in a way that gets everyone moving in the same direction.
 a. True
  b. False
 Indicate whether the statement is true or false

[lorealeza]

Answer to Question 1

a

Answer to Question 2

True

[Shelles]

TYSM

[Dnite]

Gracias!