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Author Question: The classic role of public relations is to: a. foster goodwill between a firm and its constituent ... (Read 80 times)

Shelles

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The classic role of public relations is to:
 a. foster goodwill between a firm and its constituent groups.
  b. use the social media to damage the image of a rival company.
  c. use unpaid media to convey a message traditionally carried by paid media.
  d. increase the productivity of employees in a firm.

Question 2

The creative brief sets up the goal for any advertising effort in a way that gets everyone moving in the same direction.
 a. True
  b. False
 Indicate whether the statement is true or false



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lorealeza

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Answer to Question 1

a

Answer to Question 2

True




Shelles

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


Joy Chen

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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