Author Question: The classic role of public relations is to: a. foster goodwill between a firm and its constituent ... (Read 43 times)

Shelles · **on:** Jun 29, 2018

The classic role of public relations is to:
a. foster goodwill between a firm and its constituent groups.
b. use the social media to damage the image of a rival company.
c. use unpaid media to convey a message traditionally carried by paid media.
d. increase the productivity of employees in a firm.

Question 2

The creative brief sets up the goal for any advertising effort in a way that gets everyone moving in the same direction.
a. True
b. False
Indicate whether the statement is true or false