Author Question: The use of public relations strategies and tactics to foster and enhance the shared interests and ... (Read 72 times)

kodithompson · **on:** Aug 11, 2018

The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as ________.

A) marketing
B) relationship management
C) advertising
D) human relations
E) integrated marketing communications

Question 2

Public relations practitioners are influenced by ________.

A) their personal values
B) the values of their employees
C) the values of society
D) A and B
E) All of the above.