This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: In which of the following ways would the the establishment of a marketing database create problems ... (Read 103 times)

daltonest1984

  • Hero Member
  • *****
  • Posts: 536
on: Jun 29, 2018
In which of the following ways would the the establishment of a marketing database create problems between a company and its advertising agency?
 a. Implying that the ad agency is unable to gather and track reliable customer information
  b. Using funds for direct marketing that would have otherwise supported traditional ad agency campaigns
  c. Purchasing mailing lists from competing promotional agencies
  d. Forcing the ad agency to use the data that the company has on its own mailing lists

Question 2

The media plan specifies:
 a. the objectives the advertiser intends to accomplish.
  b. exactly what strategy is behind the placement of ads.
  c. the prediction of profits based on new advertising.
  d. the analysis of the market, industry, and competition.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Zebsrer

  • Sr. Member
  • ****
  • Posts: 284
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

b


daltonest1984

  • Hero Member
  • *****
  • Posts: 536
Reply #2 on: Jun 29, 2018
Thank you


Zebsrer

  • Sr. Member
  • ****
  • Posts: 284
Reply #3 on: Jun 29, 2018
No problemo


« previous next »
 

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

Earwax has antimicrobial properties that reduce the viability of bacteria and fungus in the human ear.

Did you know?

In women, pharmacodynamic differences include increased sensitivity to (and increased effectiveness of) beta-blockers, opioids, selective serotonin reuptake inhibitors, and typical antipsychotics.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Three ways that factors affect mortality in response to changes in population density. Three ways that factors affect mortality in response to changes in population density.
Four ways to visualize protein structure Four ways to visualize protein structure
How to solve optimization problems in calculus (Part 5) How to solve optimization problems in calculus (Part 5)
Physics - Motion (Please help me solve these problems, I really need help) Physics - Motion (Please help me solve these problems, I really need help)
Linear programming problems Linear programming problems
Portion of plasmid pV-GMGT04 used to create Roundup-Ready soybeans Portion of plasmid pV-GMGT04 used to create Roundup-Ready soybeans
Video: Segmentation and migrating motility complexes & Gastroileal reflex

For a complete list of videos, visit our video library