The development of a marketing database commonly leads to ...

[vicky]

The development of a marketing database commonly leads to interdepartmental rivalries and can create major conflicts between a company and its advertising agency.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The method of budget setting that focuses on the relationship between spending and advertising objectives is the margin-analysis approach.
 a. True
  b. False
 Indicate whether the statement is true or false

[Carissamariew]

Answer to Question 1

True

Answer to Question 2

False