The development of a marketing database can lead to interdepartmental conflict within a company. What are the most common sources of such conflict?
a. whether databases are helpful, and whether or not to even establish one
b. what privacy issues might arise, and how they might be addressed
c. how the information will be collected, and how the listings will be contacted
d. who will have direct access to the database, and whose budget will get cut to create it
Question 2
Generally, promotion mixes for companies with extremely limited promotional budgets tend to concentrate on
A) advertising.
B) publicity.
C) sales promotions.
D) personal selling.
E) distributor incentives.
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