Author Question: The development of a marketing database can lead to interdepartmental conflict within a company. ... (Read 98 times)

fnuegbu

  • Hero Member
  • *****
  • Posts: 539
The development of a marketing database can lead to interdepartmental conflict within a company. What are the most common sources of such conflict?
 a. whether databases are helpful, and whether or not to even establish one
  b. what privacy issues might arise, and how they might be addressed
  c. how the information will be collected, and how the listings will be contacted
  d. who will have direct access to the database, and whose budget will get cut to create it

Question 2

Generally, promotion mixes for companies with extremely limited promotional budgets tend to concentrate on
 A) advertising.
  B) publicity.
  C) sales promotions.
  D) personal selling.
  E) distributor incentives.



Koolkid240

  • Sr. Member
  • ****
  • Posts: 357
Answer to Question 1

D

Answer to Question 2

D



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Colchicine is a highly poisonous alkaloid originally extracted from a type of saffron plant that is used mainly to treat gout.

Did you know?

Elderly adults are living longer, and causes of death are shifting. At the same time, autopsy rates are at or near their lowest in history.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Did you know?

Since 1988, the CDC has reported a 99% reduction in bacterial meningitis caused by Haemophilus influenzae, due to the introduction of the vaccine against it.

For a complete list of videos, visit our video library