In which of the following ways would the the establishment of a ...

[daltonest1984]

In which of the following ways would the the establishment of a marketing database create problems between a company and its advertising agency?
 a. Implying that the ad agency is unable to gather and track reliable customer information
  b. Using funds for direct marketing that would have otherwise supported traditional ad agency campaigns
  c. Purchasing mailing lists from competing promotional agencies
  d. Forcing the ad agency to use the data that the company has on its own mailing lists

Question 2

The media plan specifies:
 a. the objectives the advertiser intends to accomplish.
  b. exactly what strategy is behind the placement of ads.
  c. the prediction of profits based on new advertising.
  d. the analysis of the market, industry, and competition.

[Zebsrer]

Answer to Question 1

b

Answer to Question 2

b

[daltonest1984]

Thank you

[Zebsrer]

No problemo