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Author Question: The development of a marketing database commonly leads to interdepartmental rivalries and can create ... (Read 83 times)

vicky

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  • Posts: 586
on: Jun 29, 2018
The development of a marketing database commonly leads to interdepartmental rivalries and can create major conflicts between a company and its advertising agency.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The method of budget setting that focuses on the relationship between spending and advertising objectives is the margin-analysis approach.
 a. True
  b. False
 Indicate whether the statement is true or false


Carissamariew

  • Sr. Member
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  • Posts: 359
Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

False


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