Author Question: An upcoming chain of green grocers has reasonable prices, friendly staff, local produce, and a focus ... (Read 43 times)

ETearle

  • Hero Member
  • *****
  • Posts: 580
An upcoming chain of green grocers has reasonable prices, friendly staff, local produce, and a focus on organic and natural products. The company wants to connect with consumers in a fresh way, and is considering creating a show on the Food Network. What type of promotion is this grocer considering?
 a. Brand loyalty
  b. Branded entertainment
  c. Affiliate marketing
  d. Event sponsorship

Question 2

Which of the following is a tactic that might be used in an implicit memory measure?
 a. Completing a brand name after being given only half of its letters
  b. Filling in the blanks to finish a sentence about the ad just seen
  c. Visualizing the last time a particular commercial was seen on TV
  d. Describing what you think may be happening in a picture



amandanbreshears

  • Sr. Member
  • ****
  • Posts: 320
Answer to Question 1

b

Answer to Question 2

a



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Less than one of every three adults with high LDL cholesterol has the condition under control. Only 48.1% with the condition are being treated for it.

Did you know?

More than 30% of American adults, and about 12% of children utilize health care approaches that were developed outside of conventional medicine.

Did you know?

All adverse reactions are commonly charted in red ink in the patient's record and usually are noted on the front of the chart. Failure to follow correct documentation procedures may result in malpractice lawsuits.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

Did you know?

People with high total cholesterol have about two times the risk for heart disease as people with ideal levels.

For a complete list of videos, visit our video library