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Author Question: An upcoming chain of green grocers has reasonable prices, friendly staff, local produce, and a focus ... (Read 38 times)

ETearle

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  • Posts: 580
on: Jun 29, 2018
An upcoming chain of green grocers has reasonable prices, friendly staff, local produce, and a focus on organic and natural products. The company wants to connect with consumers in a fresh way, and is considering creating a show on the Food Network. What type of promotion is this grocer considering?
 a. Brand loyalty
  b. Branded entertainment
  c. Affiliate marketing
  d. Event sponsorship

Question 2

Which of the following is a tactic that might be used in an implicit memory measure?
 a. Completing a brand name after being given only half of its letters
  b. Filling in the blanks to finish a sentence about the ad just seen
  c. Visualizing the last time a particular commercial was seen on TV
  d. Describing what you think may be happening in a picture


amandanbreshears

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  • Posts: 320
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


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