An upcoming chain of green grocers has reasonable prices, friendly staff, local produce, and a focus on organic and natural products. The company wants to connect with consumers in a fresh way, and is considering creating a show on the Food Network. What type of promotion is this grocer considering?
a. Brand loyalty
b. Branded entertainment
c. Affiliate marketing
d. Event sponsorship
Question 2
Which of the following is a tactic that might be used in an implicit memory measure?
a. Completing a brand name after being given only half of its letters
b. Filling in the blanks to finish a sentence about the ad just seen
c. Visualizing the last time a particular commercial was seen on TV
d. Describing what you think may be happening in a picture
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