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Author Question: An important issue propelling the search for new ways to reach consumers is the: a. growing ... (Read 41 times)

lidoalex

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on: Jun 29, 2018
An important issue propelling the search for new ways to reach consumers is the:
 a. growing popularity of video games and consoles.
  b. difficulty in coordinating large IBP campaigns.
  c. erosion in effectiveness of traditional broadcast media.
  d. attractiveness of digital media campaigns.

Question 2

The type of advertising research undertaken before ads are made is known as _________.
 a. copy research
  b. developmental research
  c. results-oriented research
  d. single-source research


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ErinKing

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

b


lidoalex

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

ktidd

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Reply 3 on: Yesterday
Gracias!

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