An important issue propelling the search for new ways to reach ...

[lidoalex]

An important issue propelling the search for new ways to reach consumers is the:
 a. growing popularity of video games and consoles.
  b. difficulty in coordinating large IBP campaigns.
  c. erosion in effectiveness of traditional broadcast media.
  d. attractiveness of digital media campaigns.

Question 2

The type of advertising research undertaken before ads are made is known as _________.
 a. copy research
  b. developmental research
  c. results-oriented research
  d. single-source research

[ErinKing]

Answer to Question 1

c

Answer to Question 2

b

[lidoalex]

Thanks for the timely response, appreciate it

[Dnite]

Gracias!