Author Question: An important issue propelling the search for new ways to reach consumers is the: a. growing ... (Read 27 times)

lidoalex · **on:** Jun 29, 2018

An important issue propelling the search for new ways to reach consumers is the:
a. growing popularity of video games and consoles.
b. difficulty in coordinating large IBP campaigns.
c. erosion in effectiveness of traditional broadcast media.
d. attractiveness of digital media campaigns.

Question 2

The type of advertising research undertaken before ads are made is known as _________.
a. copy research
b. developmental research
c. results-oriented research
d. single-source research