Author Question: Though, there appears to be some strong resistance, market research has indicated that 63 percent of ... (Read 14 times)

dbose · **on:** Jun 29, 2018

Though, there appears to be some strong resistance, market research has indicated that 63 percent of consumers
don't mind _________advertisin g.
a. transit
b. aerial
c. billboard
d. cinema

Question 2

A potential downside of a heavy-user-focused segmentation plan is that:
a. it can take resources away from those that require persuasion.
b. heavy users usually require constant encouragement to keep consuming a product.
c. heavy users do not differ significantly from infrequent users in terms of their motivations to consume.
d. it shifts focus to emergent consumers who need to be convinced to purchase the product.